Frank Water Ambassador Moksha Roy holds the distinction of being the world’s youngest sustainability advocate, starting at the age of three.
Moksha is one of the most prominent and celebrated global youth icons in sustainability and volunteered for a microplastic pollution campaign supported by the Archbishop of Canterbury and UN Task Force, aimed at educating 1 billion children about microplastic pollution.
She has been influencing governments, businesses and the civil society to #ACTNOW since she was three. As a sustainability advocate, she also helps millions of children overcome climate anxiety through solution-led actions.
She has been featured in over 400 media outlets, including the BBC, Metro, and National Geographic, reaching over 200 million people globally.
Moksha exemplifies how the youngest in society can bring positive changes globally in the quest for a sustainable future. At aged of five, she wrote over 193 letters to global leaders, successfully advocating for the incorporation of the UN Sustainable Development Goals into school curricula. This campaign not only received commendations from prime ministers and presidents but also led to a policy change, incorporating the UN Sustainable Development Goals (SDGs) in the UK’s national curriculum, currently impacting over 16 million children and young people. Amongst others, she was awarded the UK PM’s Points of Light Award and the British Citizen Youth Award for her advocacy and service to the country.
Moksha speaks at COPs and business summits, is a United Nations youth ambassador for Water Week UK and is probably the youngest member of the UNFCCC’s YOUNGO. She collaborates with several organisations and runs her campaigns involving children as well as adults. Her initiatives and collaborations range from water conservation to children’s rights to saving books from landfills, to giving up birthday gifts to raise funds for charity!
At COP27, Moksha’s video message for the COP presidency and high-level attendees was forwarded by the UK government, reiterating the intriguing message of how becoming “truly super selfish” can help combat climate change. At COP28, Moksha called upon leaders from the Global North to implement a faster and targeted transition from fossil fuels to stop climate change, because climate change is violating children’s rights across the world, especially in the most vulnerable nations of the Global South.
Barely 20% of the UK’s schools are UN Rights Respecting. Starting with her school, Moksha’s influence across the UK to join UNICEF UK’s Rights Respecting Schools programme, enlightening thousands of other children about their rights and encouraging their schools to be champions of children’s rights.
Addressing businesses at conferences, she continues to influence the likes of TESCO, LEGO, Disney, SKY, Formula E, Microsoft, FSC, Jamie Oliver, Paramount, Primark, JCB and Netflix, asking them to transition faster towards more sustainable products and more transparent practices.
Moksha’s sustainability advocacy has now been referenced in the prestigious Indian Civil Service Exams, inspiring close to 1M entrants to be tomorrow’s sustainability leaders in the world’s biggest democracy. Through her outreach via radio, internet, public speeches, her school and news media, Moksha has made over 200 million people aware of the UN SDGs and how everyone can take small steps that collectively create big changes in meeting the Global Goals.
Frank Water is very proud to have Moksha as our Young Ambassador and to champion our vital work in water stewardship.
