Hidden water

Water is used to make all of the products we use, food we eat and services we need. There is hidden water in farming, mining, manufacturing and transport. It can be called virtual water, embodied water or indirect water and although it’s invisible, a huge amount of water is used at every stage of every production process.

Often, the items we buy are grown or made in water scarce regions of the world. Through global trading, virtual water travels to support consumption of products around the world.

Why it’s important to learn more about hidden water:

• Understanding all of the causes of water scarcity so we can manage freshwater resources better, especially in regions facing shortages.
• Learning about the impact of consumption beyond what is seen at the tap.
• Revealing the hidden economic value of water in international trade.

Hover over the images below to learn how much hidden water is in some everyday items.

Perhaps you and your family can start thinking about the hidden water in the products you purchase. Take a look around your home and start making a tally. Before you buy something new, consider repairing instead and think about where does all this water come from in our belongings?