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Eco Policy

RRR

 

THE GREEN OPTION 

FRANK as a company aims to tread lightly. We are first and foremost a tap water company funding and providing safe, clean tap water in developing nations - that is what we do.

 

In the UK we promote refillable bottles and filter water coolers with low carbon footprints. The only real green option with bottled water is to not buy bottled water (or any other drink contained in plastic or transported long distances) but to refill reusable containers with tap water. 

 

Friends of the Earth claim bottled water is environmental madness.

At FRANK Water we couldn't agree more. Bottled water consumption is a part, albeit a small part, of the problem of Climate Poverty and therefore exacerbates access to clean drinking water in developing nations.

 

LIVING WITH PARADOXES

Selling bottled spring water is a paradox that FRANK water has to live with until the £50 billion worldwide bottled water market disappears and access to clean, safe drinking water is improved for the one billion people without access - including the 2 million people (6000 children every day)  who die every year from drinking contaminated water..

 

There are other paradoxes too - like the $3 Trillion 2009 financial bailout, the $760Bn spent annually by the military or the $12Bn spent by the US and EU on perfumes - which seems alot, given that only an estimated $9Bn is required to provide water and sanitation for all.

 

All paradoxes aside we are determined to be as environmentally sound as it is possible for a water company to be. We firmly believe our responsibility for over-consumption, waste and carbon emissions does not end at the factory gate or office door.

 

FRANK IS NOT FATTENING

In the Northern hemisphere there is a well documented and growing obesity problem - particularly amongst children-  with an estimated 15% of UK children under 15 being diagnosed overweight or obese in 2004.(BUPA)

 

Spring water is zero calorie compared with Smoothies and Colas which can have up to 8 spoons of sugar per serving. As part of a healthy living programme choose FRANK - it's not fattening.

 

BRING BACK PUBLIC DRINKING FOUNTAINS

Spring water is a healthy substitute for sugared drinks but a more environmental subsitute is tap water. Unfortunately, since the demise of public drinking fountains, sometimes bottled water is the least bad or only option (unless you always remember to refill from home). 

 

If you want to join our <Bring Back Public Drinking Fountains> campaign please contact us here.

 

THE 3 R's

FRANK water promotes the 3-R's, and refreshingly, is the only bottled water company that actively encourages REDUCING, not just reusing and recycling.

 

FRANK ABOUT CARBON

Does FRANK carbon offset every single bubble in its sparkling water? No of course it doesn't. This is because FRANK does not believe that a bottled water company can be carbon neutral. Like a carbon neutral airline, the real solution is not to offset but to reduce consumption. If you are concerned about the carbon footprint of bottled water drink tap water or refill instead.

 

NO FRANK IN FRANCE

As soon as things move they use up carbon. Using a local UK supply of water minimizes the carbon emissions caused by transportation over long distances. Frank will not supply Devonshire water to Fiji, Norway or Iceland. Or Belgium.There is no FRANK  in FRANCE. Water from the French Alps travels 666 miles to reach London whereas water from the Highlands of Scotland travels 666 kms. Either way it makes sense to drink a locally sourced spring water.

 

FRANK NOT FRANKENSTEIN

FRANK Water is available in glass bottles and PET plastic bottles. The plastic bottles are 100% recyclable and can be turned into tables, traffic cones, and even fleeces.

 

FRANK believes biodegradable packaging is rubbish. Literally. FRANK water believes that swapping PET plastic packaging for biodegradable plastic just swaps problems. We do not believe that packaging derived from US GM corn starch (frankenstein foods) which use oil-based pesticides and fertilisers, is a viable, sutstainable solution.

 

FRANK water does not wish to encourage GM farming. We continue our research and are aiming to be the first Soil Association approved bio-packaging company in the UK. If you know of someone who can help us please contact hello@frankwater.com

 

In addition to sourcing problems, industrial composting of PLA locally is highly problematic. And if not composted, PLA contaminates plastic recycling or enters landfill and releases methane, a greenhouse gas 21 times worse than CO2.

 

RECYCLING

Only 20% of UK plastics are recycled. Our recyclable PET bottles can be recycled into carpets, pens, clothes, food containers and back into bottles. It takes just 25 two-litre bottles to make one adult size fleece jacket or 2000 bottles to make a bench. Recycling just one plastic bottle saves enough energy to power a 60W light bulb for six hours...


Check out:

RecyclePlastic.org.uk
Remarkable.co.uk
Marmax Products
Ecotopia

 

FRANK bottles are high-quality PET bottles, which can be recycled at dedicated plastic recycling points around the UK. To find your nearest recycling facility click here.

 

DOWNLOAD our guide to reusing your FRANK bottles.

 

CHOOSE FRANK

If bottled water is the only option, please choose to drink FRANK water and help us to fund clean water projects in developing nations.


 


 

recgcle   pet drinking

 

 
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